Google Ads
for Dental Practices

We were spending $4,000 a month with another agency and getting maybe 10 calls. All of our dental procedures were being run through a single campaign with a single landing page, so implant searches and cleaning searches were competing against each other for the same budget and getting the same generic ad. Nextvure rebuilt everything by procedure, with separate campaigns for implants, cosmetic, emergency, and general dentistry, each with its own keywords, ad copy, and landing page. We now get 35 to 40 calls per month on the same $4,000 budget. The implant campaign alone is generating 8 to 10 calls a month that were invisible before.

Before Nextvure, emergency dental searches were going to the same landing page as our Invisalign and cleaning campaigns. Someone searching 'tooth pain near me' at 7pm does not want to read a page about cosmetic options. They want to see a phone number, your hours, and confirmation that you can see them quickly. Nextvure built a dedicated emergency campaign with call-only ads during our open hours and a simple landing page with our phone number and same-day availability message above the fold. That emergency campaign alone now covers the cost of the entire ads program every month. The revenue it generates is significant enough that I wonder what we were losing before.

When Nextvure told me our implant campaign was producing leads at $82 each, my first instinct was to question whether that was efficient. They walked me through the math: each implant case averages $4,500 in revenue, which means a cost-per-acquisition well under 2 percent on the procedure value. We have been running the implant campaign for eight months. It has booked 34 implant consultations, of which 22 converted to full cases. The numbers work clearly. I only wish we had built procedure-level campaigns years earlier.

Managing Google Ads across four dental locations is not a simple task. Each location has a different competitive environment, different procedure mix, and different LSA verification status. The previous agency lumped everything into one campaign structure, which meant we had no visibility into which location or procedure was actually producing results. Nextvure built four separate campaign sets, four separate LSA profiles, and a reporting structure that shows me exactly which location and which procedure is driving calls and appointments each month. I can now make budget allocation decisions based on actual performance data, not guesswork.